Own the search results like a revenue team, not a content farm.
We show the work in search-result language. Intent map before content calendar. Commercial pages before blog sprawl. Search ops that sales can actually use.
| Query Cluster | Intent | Pos. | Δ 30d | Vol. | Pipeline $ | Status |
|---|---|---|---|---|---|---|
| [category] software pricing | TRANSACTIONAL | #2 | +5 | 8,400 | $214k | HOLDING |
| best [category] for enterprise | COMMERCIAL | #1 | +3 | 5,200 | $389k | CAPTURED |
| [competitor] vs [client] | NAVIGATIONAL | #3 | +12 | 3,100 | $167k | CLIMBING |
| [category] implementation guide | INFORMATIONAL | #7 | +2 | 2,800 | $43k | SUPPORTING |
| [category] ROI calculator | TRANSACTIONAL | #5 | -1 | 1,900 | $128k | MONITOR |
| how to migrate from [competitor] | COMMERCIAL | #1 | — | 1,600 | $201k | CAPTURED |
A four-part system for moving from rankings to revenue.
Interrogate the category.
Full SERP decomposition across every intent cluster in your market. We map who owns what, where the gaps sit, and which queries carry commercial weight versus vanity volume.
Rebuild the money pages.
Restructure commercial page architecture around buyer intent, not keyword volume. Pricing, comparison, and solution pages get rebuilt from search data and conversion analysis.
Publish support pages with a job.
Every content page exists to feed internal links, capture adjacent queries, and support a commercial page. No orphaned blog posts. No content for content's sake.
Tighten the handoff to sales.
Pipeline attribution from search to close. We instrument the journey so revenue teams see which queries generate pipeline, not just which pages get traffic.
Field results. Redacted, not inflated.
Captured #1–3 positions across 12 high-intent transactional clusters in 9 months.
Commercial page rebuild + competitor comparison hub. Conversion leakage reduced 62% through intent-aligned CTAs.
Displaced incumbent vendor from featured snippets across 8 category-defining queries.
Intent map identified 4 uncontested commercial clusters competitors ignored. Support content architecture drove 2x internal link equity.
Built search presence from zero to 47 page-one rankings in a regulated vertical.
Category interrogation revealed 23 commercial queries with no authoritative SERP coverage. First-mover advantage secured.
The operators.
Lead — Category Intelligence
Owns intent mapping, SERP analysis, and competitive positioning. Former in-house at two public SaaS companies. Thinks in query clusters, not keyword lists.
Lead — Page Architecture
Rebuilds site structures around commercial hierarchy. Specializes in crawl efficiency, internal linking systems, and schema deployment at scale.
Lead — Pipeline Attribution
Connects search data to CRM outcomes. Builds the attribution layer between organic rankings and closed revenue. Speaks both marketing and sales.
Search ops that sales can actually use. Start with a diagnostic.
We review your SERP footprint, competitive gaps, and pipeline attribution readiness. No pitch deck — just findings.
Request a search diagnostic.
We'll pull your current SERP footprint, identify the highest-value gaps, and assess pipeline attribution readiness. Expect a structured report, not a sales call.
- SERP position audit across your category
- Intent cluster analysis with commercial scoring
- Competitor SERP share breakdown
- Conversion leakage assessment
- Pipeline attribution readiness score